MSM Courses

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 618 Integrated Marketing

Marketing is a valuable tool to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement.

This course is designed as a graduate-level introduction to marketing. The course will provide you with a framework that can help you make effective marketing decisions including elements of a market situation analysis (company, customer, competition), marketing strategy formulation (branding, targeting, positioning), and the marketing mix.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 663 Communicating Essential Financial Information

This course is designed to expose students to the important role of financial information in organizations. Students will study and analyze the primary financial statements and reports from their industry in a decision-making context.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

MBUS 612 Negotiation

This course is designed to introduce students to the principled negotiation process and apply this process to business situations in the modern organization and in their personal life. Emphasis is placed on understanding the nature of the negotiation process, planning the negotiations, dealing with issues inherent to the negotiation process and communicating effectively in the process.

MBUS 646 Project Planning and Implementation

Students will learn techniques for deciding whether to undertake a project and for planning schedules and outcomes. The relationship between projects, organizational planning, budgeting, and information and performance appraisal systems will be discussed. Students will also learn how to conduct a cost benefit analysis, define desired project outcomes and determine project work to be performed, schedule performance, as well as control labor and product costs.

MBUS 662 Teambuilding and Cultural Competence

In this course, students will learn how to contribute constructively to, encourage, and value cultural diversity in the workplace. Students will also learn how to facilitate discussion about diversity policies and issues and will develop skills in promoting cultural competency. Through effective communication and team building techniques, managers can help individuals understand each other and become successful as a team.