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Sports Management

Specialize in Sports Management

Sports management equips you with the framework for managing in major, minor, collegiate, recreational, high school, and youth levels and encompasses concepts in events, facilities, sponsorships, tourism, promotion, as well as legal and ethical issues specific to sports.

Program options

This specialized focus can be completed as a concentration of the Master of Science in Business Communication (MSBC) or as a stand-alone graduate certificate.

MSBC in Sports Management
The program integrates essential business courses to offer a practical foundation for careers in all levels of sports, or with sports marketing firms, sports agencies, and other sports organizations. As a graduate of this concentration, you will be skilled in:

  • Utilizing best practices and industry standards relating to leadership in a sports setting.
  • Applying strong critical thinking, decision-making, presentation, and writing skills.
  • Understanding and applying business fundamentals to the management of sports organizations.
  • Articulating an ethical personal leadership philosophy for compliance with sports law and other management challenges specific to the field of sports.
  • Effectively organizing, interpreting, and presenting new information in sports.

View the Master of Science in Business Communication: Sports Management program sheet.

Graduate Certificate in Sports Management

The certificate offers an advanced knowledge base including leadership principles, communication, policy & governance, and the economics of athletics. Whether you are currently in the field or considering a career change, this certification sets you apart from those without it and makes you a better candidate for a new job. The certificate can be completed in five months and provides 12 credit hours of graduate credits, which can be transferred or applied towards the MS in Business Communication.

View the Graduate Certificate in Sports Management program sheet.

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