NOTICE: NOTIFICATION — DATE

DETAILS

off

Master of Business Administration Curriculum

Tulip poplar tree and downtown sky from Masion courtyard
School of Business » Master of Business Administration (MBA) » Master of Business Administration Curriculum

Professional MBA

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 618 Integrated Marketing

Marketing is a valuable tool to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement.

This course is designed as a graduate-level introduction to marketing. The course will provide you with a framework that can help you make effective marketing decisions including elements of a market situation analysis (company, customer, competition), marketing strategy formulation (branding, targeting, positioning), and the marketing mix.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 663 Communicating Essential Financial Information

This course is designed to expose students to the important role of financial information in organizations. Students will study and analyze the primary financial statements and reports from their industry in a decision-making context.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

Students choose three (3) electives courses from any of the electives courses listed in the concentrations below.

Accounting

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 618 Integrated Marketing

Marketing is a valuable tool to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement.

This course is designed as a graduate-level introduction to marketing. The course will provide you with a framework that can help you make effective marketing decisions including elements of a market situation analysis (company, customer, competition), marketing strategy formulation (branding, targeting, positioning), and the marketing mix.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 663 Communicating Essential Financial Information

This course is designed to expose students to the important role of financial information in organizations. Students will study and analyze the primary financial statements and reports from their industry in a decision-making context.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

ACC 601 Auditing/Business Environment

Auditing & Attestation covers knowledge of auditing procedures, auditing standards generally accepted in the United States of America (GAAS) and other standards related to attest engagements and the skills needed to apply that knowledge in auditing and other attestation engagements. Content covered includes knowledge and skills in the context of the six broad engagement tasks: a) engagement acceptance and understanding the assignment, b) understanding the entity and its environment, c) performing audit procedures and evaluating evidence, d) evaluating audit findings, communications, and reporting, e) accounting and review service engagements, and f) professional responsibilities.

This course also covers Business Environment & Concepts including knowledge of the general business environment and business concepts that candidates need to know in order to understand the underlying business reasons for and accounting implications of transactions, and the skills needed to apply that knowledge in performing financial statement audit and attestation engagements and other functions normally performed by CPAs that affect the public interest. Content covered includes knowledge of business structure; economic concepts essential to obtaining an understanding of an entity’s operations, business and industry; financial management; information technology; and planning and measurement.

ACC 602 Financial Accounting and Reporting

Financial Accounting and Reporting covers accounting principles generally accepted in the United States of America (GAAP) for business enterprises, not-for-profit organizations, and governmental entities, and the skills needed to apply that knowledge. Content covered includes financial accounting concepts and standards, and their application.

ACC 603 Regulation

Regulation covers knowledge of federal taxation, ethics, professional and legal responsibilities, and business law and the skills needed to apply that knowledge. This portion covers knowledge of a CPA’s professional and legal responsibilities and the legal implications of business transactions, particularly as they relate to accounting and auditing, and the skills needed to apply that knowledge. It deals with federal and widely adopted uniform state laws as well as principles and procedures for federal income, estate, and gift taxation and their application in practice.

Financial Planning

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 618 Integrated Marketing

Marketing is a valuable tool to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement.

This course is designed as a graduate-level introduction to marketing. The course will provide you with a framework that can help you make effective marketing decisions including elements of a market situation analysis (company, customer, competition), marketing strategy formulation (branding, targeting, positioning), and the marketing mix.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

ECON 580 Behavioral Economics & Finance

Students will study about people’s attitudes, values, and biases to analyze sources of money conflict. Students will also learn about sources of effective communication processes to provide financial counseling and manage economic crisis events. Students will develop an understanding of the concepts and tools applicable to money management such as budgeting and debt management.

ACC 615 Tax 1: Individual Taxation

Studies concepts of tax planning and compliance as the basis for sound financial decision making by focusing on federal income taxation of individuals.

FIN 610 Risk Management & Estate Planning

Students will analyze the risk management process, individual and business property and liability loss exposures, social insurance programs, and effective use of financial planning products such as pension plans and life, health, and disability insurance. Students will also survey estate and gift tax planning, the unified estate and gift tax system, and the transfer of property through trusts and wills.

FIN 675 Investments & Retirement Planning

Students will examine financial investments such as stocks, bonds, mutual funds, and derivatives. The principles of diversification and trade-offs between risk and expected return are introduced. Finally, students will design a retirement plan that will meet a client’s needs from a tax, retirement, and financial planning standpoint.

FIN 681 Financial Plan Development

Students will apply the financial planning process by considering the ethical, legal, and regulatory environment; appropriate communication; the standards of professional conduct; and other topics of relevance in financial planning and decision making. Students will integrate employee benefits and retirement planning, investments, risk management and insurance, income taxes, and estate planning into a comprehensive financial plan.

Prerequisite courses: FIN-610, FIN-675, ACC-615, ECON-580

Healthcare Innovation

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 646 Project Planning and Implementation

Students will learn techniques for deciding whether to undertake a project and for planning schedules and outcomes. The relationship between projects, organizational planning, budgeting, and information and performance appraisal systems will be discussed. Students will also learn how to conduct a cost benefit analysis, define desired project outcomes and determine project work to be performed, schedule performance, as well as control labor and product costs.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 663 Communicating Essential Financial Information

This course is designed to expose students to the important role of financial information in organizations. Students will study and analyze the primary financial statements and reports from their industry in a decision-making context.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

HS 670 Healthcare Innovation Fundamentals

Innovation is at the heart of advancing healthcare. This course introduces students to the fundamental principles of healthcare innovation. Through case studies and hands-on activities, students will explore the innovation process, identify opportunities for improvement in healthcare, and develop creative problem-solving skills. Topics include the role of technology, patient-centered design, and the integration of innovation within healthcare organizations. By the end of this course, students will be prepared to generate innovative solutions to complex healthcare challenges.

HS 672 Design Thinking in Healthcare

PLACEHOLDER

MBUS 673 Healthcare Policy and Regulation

Ethical considerations and regulatory compliance are paramount in the field of healthcare innovation. This course examines the ethical dilemmas and legal regulations that impact healthcare innovation. This course examines the development, implementation, and changes in healthcare policy at the federal and state level, as well as the impact and role of key health policy players from the public and private sectors including employers, healthcare providers, insurers, and industry, academia and consumer groups. Students will develop an understanding of the ethical and regulatory landscape, enabling them to navigate these complex issues effectively.

MBUS 674 Healthcare Operations

This course provides an in-depth exploration of healthcare systems on a global scale. Students will gain an understanding of the structure, organization, and key stakeholders in healthcare delivery. The role of human resource planning, development, and administration will also be examined.

Human Resource Management

MBUS 612 Negotiation

This course is designed to introduce students to the principled negotiation process and apply this process to business situations in the modern organization and in their personal life. Emphasis is placed on understanding the nature of the negotiation process, planning the negotiations, dealing with issues inherent to the negotiation process and communicating effectively in the process.

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

MBUS 610 Compensation and Benefits

This course examines how organizations use pay systems and benefit plans to achieve organizational goals. Topics include pay systems, regulatory issues affecting pay, statutory and voluntary benefits, and the management of employee benefits.

MBUS 620 Staffing Organizations

This course examines human resource’s role in providing human resources necessary to achieve organizational goals. Topics include recruitment, selection, performance management, employee relations, and employment laws governing employment relationships.

MBUS 630 Employment Law

This course provides an overview of federal and state laws as they affect the human resource function. Specific topics include employment law, labor laws, staffing and unlawful harassment.

MBUS 670 Training and Development

This course explores the best practices for training and development in organizational settings. A major element of this course is the preparation by each student of one or more training modules.

Sports Management

MBUS 614 Data Visualization & Storytelling

In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.

MBUS 618 Integrated Marketing

Marketing is a valuable tool to create brand awareness, drive profit and growth, acquire and retain customers, and enhance engagement.

This course is designed as a graduate-level introduction to marketing. The course will provide you with a framework that can help you make effective marketing decisions including elements of a market situation analysis (company, customer, competition), marketing strategy formulation (branding, targeting, positioning), and the marketing mix.

MBUS 628 Purpose Driven Leadership in the Global Economy

Drawing on theoretical perspectives of various disciplines, this integrated course focuses on traditional and contemporary models of leadership that are relevant to defining and achieving collective goals in a variety of organizational settings. Using the Triple Bottom Line along with personal and professional values, students will learn about the convergence of effective communication and effective leadership. This course will require students to think critically about situations that challenge leader effectiveness. Students will also demonstrate how these concepts may be applied to different workplace scenarios.

MBUS 638 Interpersonal Communication in the Workplace

Interpersonal communication can help improve relationships between colleagues, which helps ensure an organization has a strong company culture. The course will have six distinct interpersonal contexts for study: listening, perception, self-disclosure, hidden agendas, and both workplace verbal and non-verbal behavior language skills. Students will demonstrate use of particular strategies in each of the above areas for successful competency in this course.

MBUS 655 Organizational Development and Change

This course is designed to explore the three change-related dimensions of an organization: strategy, structure, and job performance. Students will address the following issues: strategy formulation and strategic planning; innovation; and leading, implementing and anchoring change. Students will learn skills to assess the effectiveness of an organization; the changes that are required to improve effectiveness and the effective use of communication in the change process.

MBUS 664 Strategic Planning and Implementation

Students will develop the critical analysis and communication skills necessary to create and implement organizational strategy. This course introduces the concepts, tools, and principles of strategy formulation and competitive analysis while focusing on the analyses, organizational processes; and skills and judgment managers must use to design strategies, position their organizations, and define boundaries to maintain effectiveness in the face of uncertainty and competition.

MBUS 699 Graduate Business Experiential Learning

Centered on the concept that knowledge is created through direct experiences, hands-on learning opportunities, and focused reflection experiential learning can include an internship or a substantial discipline specific project. The student’s customized experience is supervised by a School of Business Faculty member to encourage students to make relevant connections to their own academic and professional goals, The students will write a synopsis of the work experience detailing the application of knowledge to their degree or professional work and the outcomes achieved.

3 credit hours max can be applied to the School of Business graduate programs.

Prerequisite: 9 credit hours at the 500 level or above; approval of Director or Chair, School of Business.

MBUS 700 Applied Capstone in the Workplace

The concept that knowledge is created through direct experiences and facilitated through hands­-on learning opportunities is at the core of this capstone experience. The capstone course provides an opportunity for students to demonstrate that they have achieved the outcomes of the program applied in the workplace while making relevant connections to their professional goals.

MBUS 683 Organizational Behavior in Sports

This course is the study of organization and personnel behavior theory applied to contemporary sports organizations. Issues examined include team culture, change, conflict, and decision making, within industrial, professional, collegiate, and scholastic contexts.

MBUS 684 Sports Communication

This course explores the progressive techniques and activities used to gather, analyze, and interpret data from sporting events to improve decision-making and promotion. Discussion topics include technology to collect and distill meaningful insight from data, brand awareness, media management, message recall, and the examination of news mediums.

MBUS 685 Economics of Sports and Events

This course challenges students to apply economic theory to the unique aspects of college and professional sports. Highlights of the course include moneyball theory, industrial structure of sports, public financing of sports, and labor markets in sports. Topics include antitrust issues, the alleged cartel of sports leagues, public funding of sports venues, labor relations, player drafts, athlete compensation, wagering markets, and the general application of economic principles to sport settings and events.

MBUS 687 Revenue Generation in Sports and Events

This course is a comprehensive overview of ticket sales, fundraising, donor relations, non-profit, premium seating, and sponsorship profession. Topics include ethics, major gift fundraising, annual funds, booster club organizations, priority seating programs, ticket and sponsorship sales cycle, the importance of prospect research, and process from relationship development to transaction.

Program Accreditation

IACBE logo

Spalding University’s School of Business is accredited by the International Accreditation Council for Business Education (IACBE). That means that you are getting a quality education that follows industry best practices. Our goal is to achieve the best outcomes for every student.

Visit our Accreditation page for more details.